Privacy Policy

1. Introduction

Welcome to Diva's Clothing. This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit or make a purchase from https://divasclothing.in.

By using our website and services, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site.

2. Information We Collect

2.1 Information you provide

• Contact details: name, email address, phone number, shipping and billing address
• Account details: username, password (encrypted), order history
• Payment details: card information (processed and stored securely by our payment providers — we do not store full card numbers)
• Communication: messages you send via email, chat, contact forms or reviews

2.2 Information collected automatically

• Device type, operating system, browser, and IP address
• Pages viewed, products browsed, time spent, referring URL
• Cookies, pixels and similar tracking technologies

2.3 Information from third parties

• Payment processors (to verify transactions)
• Shipping carriers (for delivery confirmation)
• Analytics and advertising partners (aggregated, anonymised)

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping and delivery
• Send order confirmations, updates, tracking details and invoices
• Respond to customer service queries, returns and refunds
• Provide a personalised shopping experience and product recommendations
• Send marketing emails and offers (only with your consent — you can unsubscribe anytime)
• Prevent fraud, verify transactions and protect the security of our site
• Comply with legal and regulatory obligations
• Improve our website, products and services through analytics

4. Cookies & Tracking Technologies

We use cookies and similar technologies to remember your preferences, keep items in your cart, analyse website traffic and deliver relevant advertising.

You can disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the website, including checkout.

5. How We Share Your Information

We never sell your personal information. We may share it with trusted third parties strictly for the purposes below:

• Payment processors (e.g. Razorpay, Stripe, PayPal) to process payments securely
• Shipping and logistics partners (e.g. Shiprocket, Delhivery) to deliver your orders
• Email and marketing tools (e.g. Klaviyo, Mailchimp) to send transactional and promotional emails
• Analytics providers (e.g. Google Analytics, Shopify Analytics) to understand website usage
• Advertising partners (e.g. Meta, Google Ads) for retargeting and campaign measurement
• Legal authorities when required by law, court order or to protect our rights

All third parties are required to keep your information confidential and use it only for the agreed purpose.

6. Data Security

We implement industry-standard security measures, including SSL encryption, firewalls, restricted access and secure payment gateways, to protect your personal information.

7. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes and enforce agreements.

• Order records — up to 7 years (for tax and legal compliance)
• Marketing data — until you unsubscribe or request deletion
• Account data — until you delete your account

8. Your Rights

Depending on your location, you may have the following rights:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data (subject to legal retention requirements)
• Opt-out — unsubscribe from marketing emails at any time
• Restriction — request that we limit how we use your data
• Portability — request your data in a machine-readable format

To exercise any of these rights, email us at er.shan2026@gmail.com. We will respond within 7 business days.

9. Children's Privacy

Our website is not intended for children under 13 (or under 16 in some regions). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party websites, social media pages or payment portals. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.

11. International Data Transfers

Your information may be transferred to and stored on servers located outside your country (including the United States, European Union and India). By using our services, you consent to this transfer. We take appropriate safeguards to ensure your data is protected.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. Continued use of our website after changes means you accept the revised policy.

13. Frequently Asked Questions